Hispanic Heritage Month 2022 is underway, don´t let it go to waste!
Hispanic Heritage Month 2022 is underway, don´t let it go to waste!
You want to connect with Latinos and attract them to Christ and the Church through your organization?
Latinos are 1/2 of Catholics in the US and almost 70% of those younger than 18 but: Did you know Millennials and Gen Z Latinos are not engaging with their faith and are the biggest portion of Catholics leaving the Church?
Latinos don´t feel the Church is addressing them or trying to connect with them...
Following the blueprint of what has worked for Anglos is not cutting it nowadays. Just translating content without it being adapted to be in-culture either. Also: Leaving all the work for the Hispanic Mininistry is not working, they are understaffed and with a small budget.
As President, CEO, Communications or Marketing Director you can see how to effectively engage with half of Catholics today, Latinos are embedded all over (eventhought you might think you don´t see them)! Don´t wait until Latinos comprise 70% of the Catholics in the country! Their souls are longing to be shown a Church that attracts them to Christ!
Today, Latinos make up almost 19% of the U.S. population but have contributed to more than half of the total population growth over the past 10 years. U.S. Latinos represent a diverse and intersectional community.
43% of Catholics in the US are Latinos.
Businesses seeking to connect with Hispanics should go beyond simply being in-language, they should focus on being in-culture and culturally relevant and traditionally accurate.
Culture is a huge part of the Hispanic market, and it makes them unique. 84% of U.S. Hispanics say their culture is a mixture of American and Hispanic culture. Understanding their differences and similarities is key to any brand who wishes to reach them.
85% of Hispanic or Latino/a Catholics say their faith is an important part of their daily life and 83% agree that they are proud to be Catholic.
Latinos, especially those in Generation Z, value brands that insert some cultural references in their marketing. In other words, they value cultural representation!
Latino buying power is projected to be $2.6 trillion in just about three years.
By 2025, Hispanics will account for 12% of all U.S. buying power, and more than 75% of this demographic group will be using e-commerce channels, per our forecast.
You might need praying and some convincing to do within your organization to show them there are in fact ways Latinos can be effectively reached.
In our Connect with Latinos report, you will uncover some of the most relevant and updated information and realize you need to start doing more. Still need some convincing? Send a DM to our founder in LinkedIn to schedule a call.
